2016 Review: the biggest success stories Bronwen Morgan 22 December 2016

Success can take many different forms, and our panel of research experts have touched on a number of different perceived victories, from Donald Trump to neuroscience. TRUMP/ BREXIT “Political Improvisation. Has Donald Trump ushered in an era of improvisation? The battle between the slick, professional, metropolitan elite and the anti-professional class where off-the-cuff, human, authentic and transparent values is being played-out in other arenas,” Joe Staton, client services lead, GfK market opportunities and innovation. “I suppose Trump is the obvious answer. A reminder of the effectiveness of brutal, analogue connection. Everybody has a plan until they get hit,” Matt Lynch, chief strategy officer, Big Sofa. “Regardless of your political point of view, the biggest campaign success stories have to be Brexit in the UK and Trump in the US. They both identified…


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