3 Ways Machine Learning Shapes Customer Experience

Shutterstock When it comes to customer experience, most machines just aren’t very smart. Every day, customers around the world are suggested products to buy or use that have little or no application to their lives and for which they aren’t a customer. It is frustrating to get recommendations for items you would never actually purchase. Luckily, machine learning is evolving and changing how we use technology in the customer experience. Machine learning is solely focused on writing software that learns from past experiences and creates a more personalized and relevant experience for customers. This is incredibly powerful for customer experience because it allows brands to take advantage of the limited time they have to gain a customer’s trust in today’s swipe-right culture. Customers only give brands a few seconds before…

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