4 Predictive Data Analytics Changes How Consumers Behave

Smartphones have made it possible for businesses to monitor you at all times. Take a company like Google for example. You may look up the name of a restaurant over Google Search, turn on your navigation to the destination using Google Maps and perhaps also check for weather and traffic updates along the way. The amount of information you provide to Google here is pretty exhaustive and is a treasure trove in the hands of a data analyst. Privacy advocates may have their reasons to be concerned about users providing commercial entities like Google access to so much information. This article is however all about the different ways these tech businesses are transforming these billions of data points into something extremely useful and possibly revolutionary in the area of predictive…


Link to Full Article: 4 Predictive Data Analytics Changes How Consumers Behave

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