4 questions to ask about artificial intelligence in your business

Everyone seems to be talking about artificial intelligence these days, and you’re probably wondering why it’s suddenly such a hot topic. Is it the prospect of creating autonomous robots and self-driving cars? Or is it about exploring new frontiers of science and outer space? Those sci-fi aspirations are definitely generating some buzz — but they’re slow-moving projects that aren’t going to change our day-to-day lives just yet. What really gets businesses excited is how AI can radically transform user experiences right now. By “user experience” we mean how your customers experience your company, whether they’re a first-time buyer or a longtime customer. And because AI excels at reducing the friction of that type of interaction, it’s about to kick off a customer success revolution. We’ve all experienced the concept of friction…


Link to Full Article: 4 questions to ask about artificial intelligence in your business

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