4 Ways Sales Coaches Can Leverage Data to Win the Game

In this special guest feature, Travis Patterson, Chief Revenue Officer at Aviso talks about the virtues of a data-centric perspective surrounding the sales process. Travis Patterson is Chief Revenue Officer of Aviso, a company that provides a data science driven sales platform to help sales teams optimize their performance and exceed their revenue goals. Travis has a track record of building sales teams and driving revenue, with a focus on large enterprise customers in complex sales environments. Over the past 18 years, Travis has served in global sales leadership positions in private and public technology companies. Most recently, Travis was SVP of Worldwide Sales at CipherCloud, where he oversaw global sales and sales engineering.  Being a great coach is about bringing out the best in people and helping them achieve more than they could ever…

Link to Full Article: 4 Ways Sales Coaches Can Leverage Data to Win the Game

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