4C Adds Anupam Gupta to Executive Team as Chief Product Officer

CHICAGO, IL–(Marketwired – August 24, 2016) – 4C, a global leader in data science and media technology, today announced it has appointed Anupam Gupta as its Chief Product Officer. The appointment underscores the company’s investment in solutions that meet the growing demand for multi-screen marketing to reach multi-tasking audiences.Gupta will lead the 4C product team to enhance its current software-as-a-service offering and develop new solutions for improving media effectiveness. In managing the company’s product roadmap, Gupta will draw 4C’s vast reservoir of proprietary data sets including:1) Social response and brand affinity2) TV ad and program monitoring3) TV viewership and engagement”Our goal is help marketers uncover new opportunities to grow their businesses using our unique data science,” said Alok Choudhary, founder, chairman and chief scientist of 4C. “Throughout his career, Anupam…

Link to Full Article: 4C Adds Anupam Gupta to Executive Team as Chief Product Officer

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