5 Ways Marketers Can Use Artificial Intelligence To Save Time And Money

Shutterstock As a marketing professional, there’s nothing more important than staying in tune with the “latest and greatest” developments in regards to technology. While there are many old school methods of marketing that continue to generate top of the line results, it’s important to turn your attention to the future. This means many things in today’s world, including a focus on artificial intelligence. Don’t assume that artificial intelligence is nothing more than a fad. All signs point to this sticking around for many (many) years to come. You probably have one question on your mind: what’s the best way for marketing professionals to use artificial intelligence as a means of saving time and money? While there are many answers to this question, let’s focus on five for the time being: 1. More Personalized Marketing Why use “blanket marketing” when you can personalize your approach to improve your chance of success? Under Armour is an example of a company that is winning big in this space. It relies heavily on IBM’s Watson to offer customized personal training advice. The more targeted your marketing strategy is the greater chance you have of reaching your goals. 2. To Collect Data Do you spend…


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