6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns. Today I’d like to share six SEO experiments we did this year and then explain what we learned from them. 1. Does Organic Search Click-Through Rate Matter? We know that machine learning – including Google RankBrain – is changing SEO as we’ve…


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