Adobe Target Upgraded With Artificial Intelligence

Adobe announced Thursday that Adobe Target is being upgraded with Sensei, the company’s framework for artificial intelligence. Adobe Target is Adobe’s testing and optimization platform, and will now become the “personalization engine of the marketing cloud,” says Kevin Lindsay, director of product marketing at Adobe Target.  Adobe is aiming to make the creative development process easier with one-touch personalization across channels including email, mobile, and connected devices.  “Brands are really struggling with personalization because different people care about different lines of businesses,” says Lindsay. “This struggle is just compounded by mobile technology and connected experiences.”  A/B testing enables the analysis of multiple variations of content, but Adobe Target will now be able to significantly expand its testing capabilities with the help of Sensei by automatically targeting customers for personalized experiences instead.  advertisement advertisement Sensei uses machine learning to determine the best experience for the individual. Marketers can then quickly deliver that experience across digital properties with one-click personalization, as Adobe Target uses Sensei to continuously update a customer’s profile and preferences after every action.  An automated offer feature also helps marketers send the best promotional offer to subscribers who are predicted to be most interested in that content. Adobe has…


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