Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now

| 1 hour ago With marketing technology shifting into overdrive, brands and agencies not only are struggling to keep apace with the latest audience targeting tools, but also face the challenge of finding the talent to actually manage them. At Adweek, we take our mission to heart, serving you with insights and analysis to make you smarter and help you work faster. Or, more pointedly, do your job better. Check out our full coverage. To that end, there’s a lot of talk these days about CRMs (customer relationship management), DMPs (data management platform), AI (artificial intelligence) and AR (augmented reality), to name a few. In other words, there’s a lot to sort through. And Adweek is here to help you navigate the changing tides. Beginning with this issue—and over the course of the next four weeks online and in print—we’ll take a deep dive into the future of marketing. Specifically, looking around the corner to see what’s next in tech, zeroing in on how advances in marketing will open new doors for businesses and the people that run them. First up in our Next Tech series, technology editor Christopher Heine identifies the next generation of coveted marketing jobs and how…


Link to Full Article: Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now

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