Amazon’s new services will help AI fulfill its manifest destiny

Amazon’s cloud services platform Amazon Web Services recently announced three AI services it said will make it easy for developers to build apps that can understand natural language, turn text into speech, have conversations using voice or text, analyze images and recognize faces, objects and scenes. This, in turn, underscores the increasing importance of AI to consumers, brands and marketers, but also raises some questions about how it will – and should – be developed. Building apps with AI capabilities has been challenging to date because doing so requires access to vast amounts of data and specialized expertise in machine learning and neural networks, Amazon said in a press release. “The combination of better algorithms and broad access to massive amounts of data and cost-effective computing power provided by the…


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