Apple has started blogging to draw attention to its AI work

After years of near-silence, Apple is slowly starting to make a bit of noise about its work on artificial intelligence. Last December the iPhone maker shared its first public research paper on the topic; this June it announced new tools to speed up machine learning on the iPhone; and today it started blogging. Sort of. The company’s new website, titled “Apple Machine Learning Journal,” is a bit grander than a blog. But it looks like it will have the same basic function: keeping readers up to date in a relatively accessible manner. “Here, you can read posts written by Apple engineers about their work using machine learning technologies,” says the opening post, before inviting feedback from researchers, students, and developers. As the perennial question for bloggers goes, however: what’s the point? What are you trying to achieve? The answer is familiar: Apple wants more attention. It’s clear that the recent focus on AI in the world of tech hasn’t been kind to the iPhone maker. The company is perceived as lagging behind competitors like Google and Facebook, both in terms of attracting talent and shipping products. Other tech companies regularly publish new and exciting research, which makes headlines and gets…


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