Apple wants you to know it already does great AI — but it’s ‘subtle’

Tweet Share Apple wants you to know it’s been working on AI for years now — you just didn’t know it. In a new feature by Stephen Levy in Backchannel, some of the company’s top execs and machine learning experts hammer home this message, pointing out all the ways in which AI is used in Apple’s products today. But, they also point out that artificial intelligence isn’t the “final frontier” for tech products “despite what other companies say.” Apple has cause to push this message. The perception of the iPhone-maker in the wider AI community is that it’s been behind the game, despite having launched Siri, its virtual assistant, back in 2011. From Amazon’s Alexa to Facebook’s chatbots, from Microsoft’s conversational computing to Google’s Allo app, the big story of tech…

Link to Full Article: Apple wants you to know it already does great AI — but it’s ‘subtle’

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