Applying neuroscience to Cannes-winning work: Airbnb’s Until We All Belong

‘Until We All Belong’ marks the most public corporate declaration for marriage equality in Australia to date. AdNews has partnered with Neuro-Insight to bring an analysis of some of this year’s winning Cannes work to understand what it is that made them successful through a neuroscience lens. Companies have begun taking a serious stance on same-sex marriage. While the Australian government is yet to make a decision, brands are definitely rallying the cause. Following the launch of Airbnb’s Until We All Belong, which centres on a unfinished ring that symbolises the gap in marriage equality, the analysts and Neuro-Insight wanted to find out what the public think about the initiative.   Airbnb – Until We All Belong Clemenger BBDO have had a stellar year at Cannes taking out the coveted Agency of the Year award in conjunction with winning a grand total of 56 Lions across a number of different categories. Amongst that silverware, Clemenger picked up a silver lion in the Media category & a bronze lion in Design category for the marriage equality themed campaign they produced for the online booking service, Airbnb. Featuring several different people, firstly describing what appears to be a broken black ring, who then…


Link to Full Article: Applying neuroscience to Cannes-winning work: Airbnb’s Until We All Belong

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!