Artificial Intelligence Advertising

When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an unsustainable price for small businesses. In light of the skyrocketing CPA of customers, it can really be overwhelming for business owners who feel like they’re venturing blindly into the black hole that is digital spend when they don’t understand the mechanics and how it works. So much time is manually spent trying to unpick the plethora of endless access points across all aspects of digital advertising. We have seen automation tools come into use, however this is not a holistic view of a customer… That is why we chose Albert; Albert listen, learns and creates. Albert who? Albert is the first-ever artificial intelligence marketing platform for business, driving fully autonomous digital marketing campaigns for some of the world’s leading brands. Albert’s mission is to liberate businesses from the complexities of digital marketing – not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. Following the unveiling of the Big…


Link to Full Article: Artificial Intelligence Advertising

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