Artificial intelligence comes to Christmas shopping

A brand new piece of technology built by an East Williamsburg/Upper East Side duo wants to be your holiday personal shopper.It’s called Gidi and it’s easy as heck to use. From the website, you sign in to Facebook and the bot starts asking you questions in Facebook Messenger about the person you’re buying for. You answer the questions, the bot sorts through its database of 700 gifts, and gives you some recommendations. Gidi is the work of East Williamsburg-based Jesse Green and Upper East Sider Max Klaben. Klaben had the idea for it a year ago, when he played around with the idea of having a text-based service where gift buyers could connect with personal shoppers for recommendations. More than $600 billion of goods were returned in the weeks after Christmas…


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