Artificial Intelligence: Driving the Next Revolution in Travel?

Artificial intelligence (AI), that is the ability of machines to imitate human intelligence processes, and machine learning, a branch of AI concerning the possibility for computers to learn when exposed to new information, are acquiring an increasingly important role in the travel industry and are expected to be among its main disruptors in the next few years. In particular, the huge amount of data collected by companies through the online and mobile channels from internal and external sources, the technological advancements in data analytics and the rise of AI agents, such as chatbots, are expected to drive significant changes in the way travel companies market their products, communicate with their customers and are able to assist them throughout the travel experience. AI at the heart of big data analytics and…

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