Artificial Intelligence Relevant For Marketing And Advertising

An interesting paper from Clickz, by Martin Talks, a digital innovation and transformation expert, written for C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligence (AI) can be used in marketing. Talks says that when we think of artificial intelligence we often conjure up images of Terminator-like figures attempting to take control of our world. But it’s crucial that marketers do not dismiss AI as only for the movies, but rather embracing AI technologies to research markets, deliver ads and make creative assets. Marketers need not fear that AI is purely for the big companies or research organizations. Through collaborative interfaces, AI is now relevant, applicable and achievable for organizations of all sizes. According to the paper, this is a great time for marketers to get to…

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