ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology: 3 November saw the third annual ATS New York – a day packed full of content, bringing a whole host of industry experts on stage to share their views and opinions.  The continued growth of Programmatic TV Programmatic TV and video was a big focus of the day, with the opening fireside chat between Ciaran O’Kane, CEO, ExchangeWire and Joshua Wepman, managing director, GCA Savvian Advisors alluding to the defensiveness of major broadcasters driving the existing wave of acquisitions in this area, such as by Comcast and AT&T, as they are seeing threats to their existing businesses. “Pieces may come from other worlds,” said Wepman, “but the thesis will be…


Link to Full Article: ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

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