Beehive to showcase future of AI marketing at iGaming Super Show

Data-driven marketing specialist Beehive will showcase the future of artificial intelligence at the iGaming Super Show in Amsterdam with the latest version of its industry-leading marketing platform, Beehive 5.0. The platform includes Beehive Canvas, the first ever igaming player journey planner, that changes the way marketers plan, execute and optimise their marketing activities via an intuitive drag and drop canvas, that continuously split-tests every step of the player journey. Beehive Chatbot, introduced earlier this year, empowers operators to communicate with players on Facebook Messenger by leveraging the latest in artificial intelligence. It is vital that marketers communicate with their players on channels other than traditional email, and instant messaging is ideal. Adi Dagan, Beehive CEO, said: “Artificial intelligence is not just the future of iGaming marketing – it has already…

Link to Full Article: Beehive to showcase future of AI marketing at iGaming Super Show

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