Big Data, machine learning is serving consumer wanderlust

By Robert Scott on 31 May, 2016 Share Given the massive increase in the amount of data that companies – of all sizes and across sectors — are generating, it is no surprise that data analytics and machine learning are fast becoming key components of every innovative company’s toolkit. For the uninitiated, machine learning refers to the way in which companies can now leverage computing power to find important patterns within their data — and then use these patterns to improve their service or product offering. Because of the sheer volume and complexity of the data being created today, it is often far beyond the capacity of any human — no matter how analytically gifted — to find any relevant trends or insights within what has been tagged ‘Big Data’.…

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