Big Music goes mad for chat bots and AI

It’s all soooo intelligent The BPI has embraced the post-human era, with a report of the use of AI in music by consultancy MusicAlly. “AI is enabling the creation of hyper-personalised playlists using contextual data and deep analysis of the relationship between songs, while artists and labels are now using chatbots to engage fan-bases in campaigns,” we learn. But the inefficient human wetware that still clogs up the music industry isn’t quite ready for the glue factory yet. “Gut instinct, passion for the music and human experience remain fundamental qualities in A&R and marketing, but the music sector should not ignore new tools that allow it to reach fans in exciting, new ways,” the report suggests. Bravely. We learn that: “Dance artist Hardwell’s bot, for example, encourages fans to interact:…


Link to Full Article: Big Music goes mad for chat bots and AI

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