Building a Data-Driven Culture

Editor’s note: Edd will be talking about this topic with Eric Kavanagh on DM Radio this Thursday, January 14th. Sign up to listen here. What does it mean to be data-driven? Everything we do is driven by data. Even our intuition is really an accumulation of data points through experience. However, experience isn’t easily won or shared, and often we settle for repeating previous actions, or defer to the resident Hippo! When we talk about being data-driven, what we actually mean is that we would like to make decisions based on the best data, made available to the most people. What does that mean for business, and how do you start? By far the most difficult thing in being data-driven is getting the right data in the first place. CIOs frequently inherit a…

Link to Full Article: Building a Data-Driven Culture

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