Cable & Wireless Partners With Juvo for MFS in the Caribbean

Cable & Wireless Communications (C&W) has partnered with Juvo to boost access to mobile credit services and drive financial inclusion across 15 Caribbean markets.The operator is introducing the Flow Lend app, driven by Juvo’s Identity Scoring technology, to allow prepaid users to request credit extensions for immediate usage, dramatically improving customer experience and satisfaction. The app uses data science and game mechanics to build real-time subscriber personas allowing C&W to personalise lending criteria and provide immediate credit extensions. By re-imagining the prepaid experience, the app initially enables Flow prepaid customers to request credit advances for airtime and data, reducing zero balance days and progressively increasing access to services.  James McElvanna, VP Products, C&W, said: “From user-acceptance testing, to in-market customisation and advanced data science methodologies – the overall experience has been very positive.…

Link to Full Article: Cable & Wireless Partners With Juvo for MFS in the Caribbean

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