Can Artificial Intelligence Automate Marketing Strategy?

Do you know the optimal way to spend your marketing budget—whether it’s $10,000 or $10,000,000—to give your business the greatest probability of achieving its goals? The answer is no. Even the smartest marketers on the planet have absolutely no idea how to allocate their time and money in a manner that eliminates inefficiencies and maximizes return on investment. Why? Because we’re human, which means no matter how educated and experienced we are, we have a finite ability to process information, build strategies and achieve performance potential. As the number of channels, media outlets and influencers continues to expand, it creates unparalleled challenges and choices for strategists. Marketers also must deal with a flood of data coming from social media, web analytics, email, call tracking, sales, advertising, remarketing, ecommerce, mobile apps…

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