Can Artificial Intelligence Replace Email Marketers?

We all see the early signs of artificial intelligence (AI) and machine-learning-powered solutions in email marketing. A variety of tools can write (or choose) an optimal subject line for you, or determine the correct product or article to feature in order to optimize clicks for a given subscriber. So what does the future hold for email marketing? Will smart machines supplant humans? According to the Federal Reserve Bank of St. Louis, the kinds of “routine” work that can be assisted by machines (“routine cognitive” and “routine manual”) have seen flat employment growth, while the kinds of employment that are less routine (“non-routine cognitive” and “non-routine manual”) have seen rapid employment growth. A great study by two researchers from Oxford scored a large number of standard professions on their likelihood of…


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