CRM, data science, and website design skills are the most important for over half of marketing …

You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine learning is only in the lower fourth of tech job skills needed by marketing technologists. Marketing technologists are known by various titles, but their job description puts them at the intersection of marketing/business, martech, and an ability to work with audiences. The report, “Defend, Disrupt, and Transform: The Critical Role of the Marketing Technologist in the Digital Era,” says they are “part business strategist and marketing professional, part technology and change agent,” with the goal of changing marketing, customer experience and IT “in service of creating competitive advantage.” Three skill sets are…


Link to Full Article: CRM, data science, and website design skills are the most important for over half of marketing …

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