Data science instrumenting social media for advertising is responsible for todays politics

To my friends developing data science for the social media, marketing, and advertising industries, It is time to accept that we have our share of responsibility in the outcome of the US elections and the vote on Brexit. We are not creating the society that we would like. Facebook, Twitter, targeted advertising, customer profiling, are harmful to truth and have helped Brexiting and electing Trump. Journalism has been replaced by social media and commercial content tailored to influence the reader: your own personal distorted reality. There are many deep reasons why Trump won the election. Here, as a data scientist, I want to talk about the factors created by data science. Rumor replaces truth: the way we, data-miners, aggregate and recommend content is based on its popularity, on readership statistics.…


Link to Full Article: Data science instrumenting social media for advertising is responsible for todays politics

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