Data scientists can be marketing’s secret weapon

Data has become a key component in almost all marketing strategies, and as data’s role continues to grow within organizations, many are looking to bring in data scientists to help get the most value out of the data that’s available. Many marketing organizations are now spending more time crunching data than they are creating new campaigns to engage with audiences, according to Callcredit managing director, marketing solutions division Steve McNicholas, and that’s where data scientists can provide real value. RELATED: Data-driven marketing strategies take center stage “When marketers team up with the right data scientists, the wealth of information that previously acted as a roadblock becomes an incredibly useful and invaluable resource,” McNicholas wrote in a column for Marketing Tech. Data scientists approach data in a different way than marketers…

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