Data Scientists from AdTheorent and DataLab USA Win DMA’s 2016 Analytic Challenge

Press Release:  In DMA’s 2016 Analytic Challenge data scientists from today’s leading data and analytics firms went head-to-head to determine who can best calculate a customer’s lifetime value and teams from AdTheorent and DataLab USA emerged as co-winners. Sponsored by DMA’s Analytics Community and EY (Ernst & Young LLP), the 2016 Analytic Challenge recognizes the top solutions to driving personalized customer interactions. Influent50 was awarded the runner-up prize. All three winning companies were highlighted earlier this month at DMA’s &THEN event in Los Angeles, where attendees gained a full briefing on the competitors and their solutions. “An ever expanding sea of data is changing the way we communicate, do business and live almost every aspect of our lives,” said Tom Benton, DMA CEO. “And with data’s growing role in the marketing and advertising industry, the DMA Analytic Challenge is increasingly…


Link to Full Article: Data Scientists from AdTheorent and DataLab USA Win DMA’s 2016 Analytic Challenge

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