Do You Need an Artificial Intelligence Strategy? The Answer May Surprise You

Although artificial intelligence—or AI—has taken center stage in nearly all technology discussions, it’s unclear that every business needs an “AI strategy.”Initially, most attendees of a Fortune Brainstorm Tech conference panel in Aspen, Colo. on Tuesday agreed with the assertion that all companies need an AI game plan. But that consensus withered after just a little while. For small companies, in particular, it probably makes no sense to dedicate limited resources to hire an AI expert, even if there were one available. It was also unclear how a mom-and-pop business, say a tailor shop, could benefit from AI, although Zachary Bogue, co-managing partner of the Data Collective, an early-stage tech venture fund, said that robots can already handle and sew fabric. “Maybe every industry needs an AI strategy, but not every business,” said George Kurtz, CEO of CrowdStrike, a cybersecurity specialist. Related: Beware the Hype of AI “AI is just beginning, so having a strategy around it is a problem because you have to define what you’re talking about,” said Norman Winarski, founder of Winarski Ventures. “A lot of industries will not do well by deploying chatbots,” he added, referring to those automated customer service agents that are increasingly used by…


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