Does Fashion eCommerce Industry Need a Dose of AI to Evolve Itself? Indian Startup Streamoid …

Shown above – Team Streamoid Even though Fashion is the most popular category shopped online, it’s still a hard game to crack. Fashion eCommerce companies always have an opportunity to up sell to a customer they have acquired, the tough part is to figure out ‘how’. Personalisation & gamification are now two commonly used techniques by these firms. It’s impossible to miss the ‘You may also like’ recommendations that show up everywhere once you buy or just visit an online retailer. These attempts at personalisation are usually not so accurate. Globally technologies like Artificial Intelligence, Augmented Reality, Virtual Reality etc.are being deployed to eliminate the difference between the tangible shopping experience and the digital one. Companies may boast the size of their catalogues to lure customers. However, bigger the catalogue, bigger the task for a visitor to…


Link to Full Article: Does Fashion eCommerce Industry Need a Dose of AI to Evolve Itself? Indian Startup Streamoid …

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