eBay revamp aims to woo millennials

EBay Marketing (Thailand), the local arm of the US-based e-commerce giant, will give its brand a fresh look in a bid to attract younger customers. The move is to adapt to the millennial market and increase brand awareness among the younger-generation consumers, said Boonphan Boonprayoon, country manager of eBay Marketing (Thailand). “We’re on the verge of giving our brand a new look, which is expected to be completed by March 2017,” he said last week after a seminar entitled “Thailand Mobile Summit 2016” organised by Bangkok Entrepreneur. The brand update will be its biggest ever investment since its Thai debut seven years ago. “Thailand retains its top spot for the largest number of e-commerce transactions in Asean during the past few years,” said Mr Boonphan, adding that e-Bay Thailand will…


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