Educating the Next Analytics “Bilinguals”

David Meer is a thought leader on consumer insights and marketing analytics, with a special focus on the retail and consumer sectors at Strategy&, PwC’s strategy consulting group. Based in New York, he is a principal with PwC US. Email Every organization needs bilinguals to serve as translators. After all, being able to speak a language other than your native tongue is crucial if you want to understand, learn about, collaborate, or trade with the vast majority of humans who might not naturally grasp the meaning of your words. And it is common to hear laments that American students aren’t acquiring the language skills necessary to thrive in an age of globalization. The Modern Language Association reported that in 2013, only about 1.52 million American students were studying a foreign language…

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