Euclid Analytics: Applying data science to human behavior

Something old Euclid Analytics (EA) is nowhere near as old as its namesake, the ancient Greek mathematician who applied the deductive principles of logic to geometry, deriving theorems from clearly defined axioms. EA does go way back by means of association though, as it was founded in 2010 by Will Smith, whose grandfather was the driving force behind the modern-day shopping mall. EA is looking to create its own treatise by offering a product line that deals with physical world analytics in a formal and systematic way, much like what Euclid did for mathematics with his Elements treatise. EA applies data science principles and logic about how people behave in the physical world to derive actionable insights for their customers. Physical world customer analytics have traditionally been pretty simple and…

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