Evergage Guardian Uses Machine Learning, AI to Pull Deeper Insight From Data

Evergage said its new solution improves digital interactions with customers across websites and mobile apps. PHOTO: HO JJ Somerville, Mass.-based Evergage is integrating artificial intelligence and advanced machine learning into its the real-time personalization platform. Evergage CMO Andy Zimmerman said the new solution, Evergage Guardian, provides marketers with up-to-the-minute data, performance visualizations and proactive suggestions for improving digital interactions with customers across websites and mobile apps. Draws Insights From Data “Evergage has provided machine learning capabilities for some time now – primarily through our product and content recommendations engine – for the benefit of website visitors. With Guardian, we’re leveraging many of the same algorithms and constructs to now provide invaluable benefits to the marketer as well. “Ultimately, we believe Guardian will change the way marketers approach, consume and interact…


Link to Full Article: Evergage Guardian Uses Machine Learning, AI to Pull Deeper Insight From Data

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