Examining Neuroscience-based Advertising with Dr. Manuel Garcia-Garcia

Hello Action Designers! We are happy to announce our December 2016 speaker: Dr. Garcia-Garcia of the Advertising Research Foundation and NYU Stern. Special thanks to ideas42 for providing their space. Topic As consumer behavior is changing, marketing professionals are asking how advertising works today. Advertisers want to know how they can build brand relevance while trying to discover new methods of connecting with consumers. To crack the code on todays best advertising strategies, the Advertising Research Foundation, a leader in exploring and promoting neuroscience-based research methods, has conducted new research that identifies which creative executions and strategies result in more sales. Dr. Garcia-Garcia will present his research, addressing three key issues: 1) How does advertising build brands in the brain? 2) How do different creative platforms interact to generate synergy…

Link to Full Article: Examining Neuroscience-based Advertising with Dr. Manuel Garcia-Garcia

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