Five industries that should take a cue from Netflix and crowdsource parts of its tech

Devin Guan Crunch Network Contributor Devin Guan is the CTO of Drawbridge. How to join the networkIn 2006, Netflix took a long, hard look at its world-class Cinematch Technology. Cinematch was as straightforward as it sounds: With user-submitted data, the technology could predict which movies a user may or may not enjoy. With it, Netflix created personalized movie recommendation lists, custom-built for each individual user. Cinematch worked, but behind the scenes, Netflix worried it was not operating at full potential. So, in a move completely unheard of at the time, Netflix made public a huge set of its anonymous rating data and issued a global challenge: develop an algorithm that could beat it. The Netflix Prize, as it came to be known, was the first large-scale public crowdsourced competition of…


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