Five Ways AI Will Impact Marketing Over the Next 12 Months

With all the buzz about artificial intelligence and the launch of the Facebook bot marketplace, I thought it might be helpful to look at the potential implications for marketers over the next 12 months and provide a relatively jargon-free look at some of the near-term opportunities and tips on how to start to prepare for them. At a high level, it’s about using AI to power more direct interactions between brands and people, focusing on faster, smarter responses to their questions and needs. Here are five ways AI will impact marketing over the next year, and how marketers can prepare: 1. Customer service via chat apps. Yes, Facebook has released the bot store and messenger maps will become the primary channel for digital customer service and inquires. Facebook is not…

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