Gartner Says by 2019, 20 Percent of User Interactions With Smartphones Will Take Place via VPAs

Many Mobile App Interfaces Will Become Subservants of VPAs Advances in various technologies will drive users to interact with their smartphones in more intuitive ways, said Gartner, Inc. Gartner predicts that, by 2019, 20 percent of all user interactions with the smartphone will take place via virtual personal assistants (VPAs). “The role of interactions will intensify through the growing popularity of VPAs among smartphone users and conversations made with smart machines,” said Annette Zimmermann, research director at Gartner. Gartner’s annual mobile apps survey conducted in the fourth quarter of 2016 among 3,021 consumers across three countries (U.S., U.K. and China) found that 42 percent of respondents in the U.S. and 32 percent in the U.K. used VPAs on their smartphones in the last three months. More than 37 percent of…


Link to Full Article: Gartner Says by 2019, 20 Percent of User Interactions With Smartphones Will Take Place via VPAs

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