Getting Personal with Artificial Intelligence

Whether you’re in-store or online, the benefits of a personalized customer experience are undeniable. We want salespeople who can help us find exactly what we’re looking for as quickly as possible; we return to lunch spots where all we have to ask for is “the usual.” For e-tailers, personalization has traditionally relied upon recommendation engines, algorithms that look to match prior consumer clicks and purchases with like-minded cohorts. And personalization is indeed effective for those e-commerce sites. According to a recent Infosys survey, 74% of sites who have implemented personalization technology reported an increase in sales, 58 percent noted an increase in traffic, and 55% observed an increase in customer loyalty.In other words, a consumer journey tailored to a buyer’s individual wants and preferences is a smart goal. But since…

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