How Adobe uses machine learning to drive marketing success

Earlier this year, Adobe took the wraps off its new Adobe Marketing Cloud, touting new data science capabilities like Adobe Analytics’ Segment IQ, which uses machine learning to help marketers gain deep insight into audience segments. On Wednesday, Adobe advanced Segment IQ another step with the release of Segment Comparison for Analysis Workspace. Segment Comparison for Analysis Workspace is the first in what Adobe promises will be a series of audience analysis and discovery tools within Segment IQ. It uses machine learning techniques to perform automated analysis on every metric and dimension to which you have access. Nate Smith, senior product marketing manager, Adobe Analytics, says this allows Segment Comparison to uncover the key characteristics of the audience segments that are driving your company’s KPIs. Adobe’s Segment Comparison for Analysis…

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