How AI and IoT are Transforming the Retail Experience

By: Madhuvanthi Ananth, Head – Consumer Business Unit, Sasken Technologies Artificial Intelligence (AI) is the key to unlock the customers of tomorrow in today’s ‘digital-first’ market. With many enterprises adopting Artificial Intelligence (AI) to deliver contextual, conversational, seamless and personalized services, the time is now to be intuitive and proactive about how customers will experience it. When Artificial Intelligence gets enriched with the power of Big data and Predictive Analytics, it offers unique and differentiated customer experiences; and the good news is that the customers love it! According to Gartner, by 2020, 85% of customer-enterprise relations will exclude human interaction.  J.Walter Thompson in one of his reports mentions that 70% of US millennials appreciate a brand using AI while 72% believe that “as technology develops, brands using AI will be able to accurately predict what they want.” Consumers undisputedly get a better purchasing guidance with AI and this is why J. Walter Thompson, in the same report, also mentions that 79% of the Gen Z shoppers are more likely to visit stores with interactive experiences. IBM Watson represents a new era in cognitive computing and Artificial Intelligence. The system perceives the world similar to the way humans do; it senses…


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