How data science turns big data into ROI

Big data is the business buzz word of our era, bandied around at conferences and in the press as the universal panacea. However, data on its own is not the answer. As an unprocessed asset data is a cost centre, not a source of profit. Where the ROI lies is in what you do with the data and how you leverage it to drive business decisions, and the answer to that lies in data science.    Long the preserve of academics and rocket scientists, data science is now front and centre of business strategy and is one of the fastest growing areas of technology. Using advanced statistical techniques to extract value from data can be transformational for businesses, boosting existing revenue streams, creating entirely new sources of revenue and identifying…

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