How Deep Learning Changes Market for Solar-Powered Homes

Talk about solar-powered homes and the discussion quickly swerves to tax breaks, loans and other tools that help consumers cover equipment costs. But price  isn’t the big hold-up, according to the founders of Oakland, Calif.-based startup PowerScout. It’s about marketing — and they’re using deep learning to fix it. More specifically, they point to the industry’s reliance on an outdated door-to-door sales approach, in which salespeople leave fliers and seek one-on-one conversations with consumers. “The cost of selling a solar system is more expensive than solar panels themselves,” said Kumar Dhuvur, co-founder and senior vice president of product for PowerScout, which is bringing intelligence and a powerful ecommerce platform to the solar market. “It’s almost how vacuum cleaners were sold in the 1960s.” PowerScout’s goal is to change that model…

Link to Full Article: How Deep Learning Changes Market for Solar-Powered Homes

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