How Intelligent Agents Are Changing the Landscape of Tech Marketing Strategy

Artificial intelligence (AI) and intelligent agents (IAs) are continually evolving technologies designed to mimic what our minds do naturally. Instead of eyes, IA devices and programs use sensors to observe conditions and act on that information to find data patterns and achieve programmed goals. It all sounds futuristic, but IAs aren’t brand new technology. Thermostats have been adjusting temperatures in homes since 1927. Nest thermostats and Fitbit wearables are two of the more popular IAs that launched over the past few years. These and other IAs use thousands of data points to keep indoor temperatures perfect or track fitness, and they get better and smarter as they acquire more data. [Better, smarter learning machines? Cue killer robot paranoia films! A few of our favorites are Stanley Kubrick’s A.I. Artificial Intelligence,…


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