How Machine Learning Impacts the Google Search Ranking Algo

Another Penguin question was raised in Friday’s webmaster hangout with John Mueller, this time specifically on how machine learning impacts Penguin, but the answer turned into something far more interesting about Google’s use of machine learning in the search algo. The question was “Are you using more machine learning algorithms into Penguin, or are you relying more on machine learning when it comes to Penguin?” While Mueller doesn’t specifically talk about the role of machine learning in Penguin, he did have some interesting comments about how Google is using machine learning in the algo, and why they need to be careful about using or relying too much on machine learning. I don’t know specifically about Penguin.  But we do do a lot with machine learning.  I think that’s a really…

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