How Marketers Can Prepare for the New Wave of Artificial Intelligence

Don Schuerman, CTO and VP Product Marketing, Pegasystems talks about AI’s impact on marketers and key considerations for integrating AI into their current technology stack Pop culture and science fiction have ostensibly redefined artificial intelligence – or AI – to describe a futuristic world with robots and space-age innovations. Yes, it’s cool. And yes, it’s all the rage again, but more in the form of smarter systems and prescriptive recommendations, not Hal 9000. Simply put, AI means making computers and machines capable of human-like, intelligent behavior. For businesses today, the promise of AI is to improve customer engagement by better anticipating customer needs and optimizing work to provide more relevant customer experiences. Recent advances in data processing speeds, big data processing, and machine learning methods – all at lower costs…


Link to Full Article: How Marketers Can Prepare for the New Wave of Artificial Intelligence

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