How Media Companies Are Using Artificial Intelligence to Connect With Consumers

Killer computers, robot uprisings: Hollywood has long had a deep fascination for artificial intelligence. Even off screen, AI is increasingly a key part of the media business — but thus far, the reality isn’t nearly as dramatic as movies like “Her” or “Ex Machina” make it out to be. This story first appeared in the November 08, 2016 issue of Variety. Case in point: You’ve probably been contacted by AI today without even knowing it. That push notification on your mobile phone, the email newsletter of your favorite website, or the videos recommended to you while binge-watching are being powered by machine-learning algorithms that rely on huge amounts of data to make smart decisions about the media you’d be inclined to consume. One example for this is YouTube’s content recommendations.…


Link to Full Article: How Media Companies Are Using Artificial Intelligence to Connect With Consumers

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