How Natural Language Process & Artificial Intelligence are Changing Ecommerce

As the ecommerce landscape becomes more customer-friendly, brick-and-mortar merchants are turning to AI for ways of improving the in-store customer experience. As artificial intelligence (AI) begins to penetrate every niche of the digital world, developers are beginning to ask if it can improve the ecommerce experience as well. The question is timely and the answer is an emphatic “Yes!” Although ecommerce has disrupted the traditional marketplace, it has yet to achieve its full potential. If you’ve noticed that conversion rates on your site are low, you’re not alone: Online cart abandonment rates in 2016 are hovering around an average of 70 percent. Artificial intelligence, especially its emerging function of natural language processing (NLP), promises to boost these rates by bringing a whole new level of ease to the online customer…


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